Marco Brambilla is a Canadian artist and filmmaker born in Milan, Italy. His first successful feature film that he directed was Demolition Man in 1993. He is also known for his experimental style of artistic video direction. These works include 'Cyclorama' (1999), 'Sync' (2005), and Kanye West's music video 'Power' (2010).
'Power' is a 2010 song by Rapper Kanye West. The music video was directed by Marco Brambilla and follows on from his infamous 3D channel art installation style. The video includes models posing in the figures of Major Arcana and Minor Arcana of the Etteilla occult tarot deck, The Devil; Judgement; The Lovers; The World; Freemasonry; The Hanged Man; The Ace of Swords/Sword of Damocles; The Page of Swords; The Seven of Wands; and The Queen of Cups. Brambilla is quoted as saying “It’s kind of apocalyptic, in a very personal way. It’s a very exaggerated hyper-sensational version of what the song is saying.”
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| This is the 3d Still-Art of the music video (Click to see in HD). |
I really like the visual form of the video. It is an epic visual and represents so much about Greek Mythology and life itself. The faint sepia tone lighting is really interesting and gives it a more ancient and antique feel. Also, it makes it seem more historical which hints that you should study this moving art as something of the past; as an inspiration, rather than something from the present to only admire.
This is another piece of work by Brambilla called Ghost. It is supposed to show the deconstruction of an icon. It concentrates on the publics obsession with the celebrity world and through this film, Brambilla wants to show that they are only human. However, I understand it to represent more than just the idea of reconstructing a celebrity.
This film, to me, represents the corruption and invasion of the mind. When the model in the film (Natasha Poly) starts off calm and collect, it delivers a vacant, sombre mood to the viewer. The white-washed lighting works really well with the white body paint on the body because it conveys that we are one with our surroundings and how we treat it also affects us in the long run; which is what the rest of the film tells me. When Poly first appears disturbed and can no longer compose herself, it begins a roller-coaster of emotions going through my mind linking what I see to what I feel and my view on world events.